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Culti Enters U.S. Via Chicago

Beauty and spa brand debuts in the Windy City.

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By: TOM BRANNA

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Culti, the Italian design, beauty and spa brand, has established U.S. in Chicago. Culti’s founder, Alessandro Agrati, said the 1,100-square-foot boutique in the Windy City just off Michigan Avenue provides a perfect test market for the lifestyle brand, which spans several categories from fragrance and beauty products to clothing, furniture and interior design. “In our opinion it’s a very American city,” seemingly less international than New York and less Hollywood than Los Angeles, U.S. gene...

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